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  • Mobile n More Digital

5 Best Hygrometers for Measuring Humidity

Monitoring climate conditions is important for many industries, for both the comfort of their staff and clientele, storing goods and carrying out processes. Humidity plays a big role in this. Too high and moisture can damage products and negatively impact health; too low and dry 

  • Mobile n More Digital

3 Benefits of Using Bluetooth Thermometers for Business

If you’re looking to safeguard your business using up-to-date temperature technology, Bluetooth thermometers are a great way to go. They enable businesses to save time on checks, increase the accuracy of their data and maintain it in an organised, accessible way. This can be a 

  • Mobile n More Digital

Transcription of “The Five C’s of Blogging: Reflections on Eight Years of Blogging”

I was having a chat to a blogger that I really admired and was writing some incredible content a couple of years ago. I was chatting to her a couple of weeks ago now, and she kind of dropped out of the blogosphere and wasn’t really writing any more—just the occasional post.

I used to really love her content, and it was almost like a daily experience of wonderment and learning just logging in to see what she was writing. And then she kind of disappeared; one of her posts said that she’d just got a new job, and the posts kind of disappeared after that.

And I was always disappointed in that; and I said to her, when we caught up for a coffee recently, “What happened to your blog? It was so great; it had so much potential.” And as we were chatting she said, “Well, I got a job. And the reason I started a blog was that, you know, I wanted to land a job, I was out of work, and the blog was never really going to be anything beyond an online résumé, a place for me to build my profile and build some credibility, and potentially meet some employers.”

And it kind of was interesting to me, because I’d always sort of seen it as a bit of a failure—as a disappointment—that she’d stopped blogging; but, the more I chatted to her, the more I realised that a temporary blog, a blog that just had the goal of landing her a job, is really an okay thing. And whilst it was disappointing for me as a reader that she disappeared, she actually had landed her dream job as a result of her blog.

It reminded me of another interaction that I had with a blogger who, off the back of his blog, launched just a very small piece of software. And it was a piece of software that really took off and got used a lot; and as a result of that software, he then went and launched another piece of software and another piece of software, and then ended up with a software company which employs ten to 15 people.

And I remember having this similar sort of conversation with him: “Why don’t you blog any more? Your blog was great; I loved it; I really found your ideas interesting.” And he reflected back to me that again, his blog was a means to another end—he was never going to be a professional blogger, that wasn’t his model; his model was to launch a software company, and he used his blog to do that.

And again, there’s a whole heap of stories I could probably tell along similar lines. And I guess these sort of conversations are reminding me that there’s not just one model for blogging and for making a living from blogging. And your blog doesn’t have to go for many, many years to be successful. If success for you is landing a job, or launching another company, your blog can actually be a stepping stone for you.

And whilst I’m disappointed that these people aren’t blogging anymore, I’m really excited that blogging is a medium that can be used to help people achieve their goals beyond having a successful blog.

This is just something I’ve been thinking about the last few days, and I’m interested to hear your comments. What’s the goal of your blog? Are you blogging for blogging to be the end, or is it a stepping stone to something else for you?

Love to hear your comments.